Global Kefir Market: Snapshot
The global kefir market is witnessing steady growth over the years on the back of increasing awareness about the health benefits of kefir. Kefir is obtained by a process of inoculating milk with kefir grains that are naturally available as a combination of yeast and bacteria in a symbiotic association.
The increasing consumption of health-benefitting foods across the global population is a general trend that has come to the fore in recent years. This, along with the demand for kefir among health conscious consumers for its essential nutrients is at the forefront driving the global kefir market. Another factor stoking growth of the global kefir market is the benefits of kefir for improving lactose intolerance.
Acting as a hindrance to the market is mental block among lactose intolerant individuals due to the lack of adequate awareness about the health benefits of kefir.
A report by Transparency Market Research forecasts the global kefir market to expand at a CAGR of 5.9% between 2017 and 2025 for the market to become worth US$2154.9 mn by the end of 2025 increasing from US$1,300 mn in 2016.
Self-proclaimed Beliefs Make Organic Kefir Leading Type Segment
In terms of type, the global kefir market has been segregated into frozen kefir, low fat content kefir, organic kefir, and Greek kefir. Organic kefir presently leads the global kefir market among other types due to its increased consumption on account of self-proclaimed beliefs among consumers about its health benefits. Organic kefir is lactose-free, gluten-free, and is composed of organic, non-GMO ingredients. However, the segment of frozen kefir is predicted to display the most rapid growth over the report’s forecast period. Frozen kefir is made of all natural ingredients with high protein and calcium content.
The global kefir market is divided into regular kefir and flavored kefir based upon flavor. The segment of regular kefir held the leading share in the market in 2016. Regular kefir due to its composition is more nutritious and has therapeutic benefits than yogurt.
On the basis of application, the global kefir market has been segregated into dietary supplements, sauces, dips, drinks and smoothies, pharmaceuticals, and others. The segment of dietary supplements accounted for the leading share in 2016 followed by drinks and smoothies.
Rising Spending on Health-benefitting Foods to Make Asia Pacific Promising Market
The key segments into which the global kefir market is divided based on geography are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2016, Europe, powered by the U.K and Germany, held the leading more than 50% of the overall market. The key growth driver of the region is the increasing awareness among consumers about the health benefits of kefir.
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North America stood as a significant market after Europe in 2016. The increasing application of flavored kefir in pharmaceutical formulations is leading to the increased momentum in North America kefir market. Also, low fat kefir and dietary supplements is increasingly being consumed among obese individuals for its property to enhance metabolic activity.
In emerging economies of Asia Pacific, Latin America, and the Middle East and Africa, rising health consciousness and increasing purchasing power has boosted the purchase of health-benefitting foods including kefir. The Asia Pacific kefir market is booming due to increasing spending on health drinks and dietary supplements in India, Japan, and China.
Some of the key players operating in the global kefir market are Lifeway Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada INC., Döhler Group, and Koninklijke DSM N.V.
Increasing Popularity of Probiotics Worldwide to Augment Kefir Market
The expanding utilization of wellbeing profiting foods across the worldwide populace is an overall trend that has gone to the front lately. This, alongside the demand for kefir among wellbeing cognizant buyers for its fundamental supplements is at the bleeding edge driving the worldwide kefir market. Another factor stirring up development of the worldwide kefir market is the advantages of kefir for improving lactose bigotry.
The worldwide kefir market is seeing steady development throughout the years on the rear of expanding mindfulness about the medical advantages of kefir. Kefir is obtained by a cycle of vaccinating milk with kefir grains that are normally accessible as a blend of yeast and microscopic organisms in a harmonious affiliation.
Kefir grains have generated a groundswell on premium among utilitarian food makers and producers of dietary enhancements on different gainful consequences for human wellbeing. These impacts primarily originate from the presence of explicit microbiota in kefir grains. This records for the promising nourishing and restorative possible the bioactive compounds in kefir grains have. Kefir refreshments have been a likely wellspring of regular probiotics.
Developing prevalence of probiotics for improving assimilation is supporting possibilities of the worldwide kefir market. Moreover, makers are tenaciously centered around giving remarkable tactile properties, like flavor, to kefir grain, along these lines boosting the worldwide kefir market. Rising utilization of matured milk drinks in various nations has catalyzed the interest for kefir. Further, kefir holds a promising potential in treating bad tempered inside disorder and some malignant growth types.
The market for kefir is expected to witness lucrative growth opportunities owing to the advances in microbiological strategies to consider the advantages of kefir. A developing number of clever players who expect to take advantage of the inert chances in undiscovered districts, eminently Asia Pacific, is probably going to support the worldwide kefir market.
The appearance of monstrous sequencing strategies, for example, pyro sequencing, is a valid example. Besides, the worldwide kefir market has acquired extensively from the developing prevalence of normally sourced items in the practical food fragment.
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