Wheat Fiber Powder Market: Market Outlook
Wheat fiber powder is defined as an isolated dietary fiber that is processed from the wheat plant and goes through a series of processes including milling, sieving, and standardizing into application-specific grades. Wheat fiber powder is a type of insoluble fiber that is associated with different health benefits such as the reduced risk of diabetes, constipation, appetite control, and many more. The advances in nutritional studies have resulted in the increased usage of wheat fiber powder in various food applications.
The rise in the trend of ‘clean label’, increased awareness regarding personal health, and increased purchasing power of consumers are the factors that have triggered the increased demand for health beneficial food ingredients. The increased demand for wheat fiber powder in the pharmaceutical industry is another reason that has positively affected the growth of the wheat fiber powder market.
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Wheat Fiber Powder Market: Market Dynamics
Appealing Versatility of Wheat Fiber Powder in Industrial Applications to Bolster Sales
Increased research and development activities in the food and beverage market have led to the identification of different applications of wheat fiber powder in this industry. From a functionality perspective, the key players operating in the meat processing, bakery, confectionery, and dairy and functional food industries are increasingly adapting the use of wheat fiber powder in different applications owing to the texture improving characteristics and water-binding capacity. Increased consumer preference for healthy and natural ingredients is another factor leading to the increased acceptance of wheat fiber powder in the food and beverage industry.
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Exponential Growth of Cosmetic Industry to Promote the use of Wheat Fiber Powder
The cosmetic industry is expected to witness significant growth in the forecast period owing to the increased influence of western culture. The cosmetic industry is expected to emerge as one of the industries holding the highest potential for further development and growth. The key players operating in the cosmetics industry are focused on developing innovative products to earn an advantage over the competitors, owing to the increased demand for cosmetic products. The use of wheat fiber powder as a major ingredient in cosmetic products to aid in moisturizing and cleansing is another factor fueling the growth of wheat fiber powder.
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